Chris Anderton – Southampton Solent University (UK)
Just for the fun of it? Contemporary Strategies for Making, Distributing and Gifting Music
ABSTRACT: Technological developments in home recording and internet distribution mean that it is now easier than ever before for musicians both to create music and to distribute it to the public for a relatively minimal financial outlay. The traditional economic relations and structures of the recording and copyright industries may largely be bypassed through processes of disintermediation, and musicians have much greater control over their own recorded works than is typically afforded by the commercial recording companies. Many musicians have adopted alternative strategies for making their music available to the public, and it is one broad subset of these musicians that this paper will focus on. These musicians make their music available for free download/streaming through sites such as Bandcamp, Free Music Archive and the Internet Archive, or directly through their own websites. In some cases, the music is released through collective Netlabels and Creative Commons licences, while at other times, copyright is retained and the music is made available on a ‘name your price’ basis with no minimum amount specified. This article will use Jacques Attali’s notion of the ‘Age of Composition’ as a starting point for considering the strategies of these musicians and their relationships with traditional models of music making and distribution.
Chris opens with a description of the opportunities afforded in recent years to independent artists by internet-based distribution technologies. Our first example is Mery Ann (Spain), the artist name for Maria Aguilar, the co-owner of Zodiac Musick, a now-defunct netlabel that was in existence between 2003 and around 2015. Mery Ann’s work is retro 80s synth electronica [my reference points are vaguely Tangerine Dream and Georgio Moroder]. Chris reads an excerpt from the label’s radical mission statement: