The Politics of Digitizing Analogueness #iaspm2017

Pat O’Grady
: Macquarie University

The Politics of Digitizing Analogueness

Plugins

Plug-in hardware emulation – are looks as important as sound to the user?

ABSTRACT: In the field of pop music production, audio companies such as Waves and Universal Audio claim to reproduce the sound of ‘vintage’ analogue signal processing recording technologies. They use software to emulate the form and sound of technologies that, in their hardware form, became highly valued parts of recording studios from the 1960s and 1970s. These digital technologies are marketed towards the increasingly capable and more affordable personal computer market, often used in home studios. The companies claim to provide the user with the comparable results to analogue. Since the 1980s, similar changes to the recording technology landscape have been understood as ‘democratization,’ as music production trended towards a digital economy. However, these emulations also exist alongside a reemergence of the use of analogue technologies in music production, particularly in large studios. In this paper, I explore how the popularity of digital emulations can be partly attributed to shifting attitudes towards analogue vintage technologies. I draw from an analysis of industrial discourses within music production in order to show that rather than democratize the field of music production, they reinforce the social order of the field of recording. In doing so, they continue to promote within a discursive space the importance of large studio music production.

Pat begins by leading us quickly through the development of the technologies that led us here, through the rise of digital recording in the 80s, the rise of the workstation in the 90s and the plugin in the 2000s and beyond. We are now, he suggests, in the ‘Analogue Comeback’ era, and he cites both analogue hardware and UAD emulation plugins in some Australian professional studios’ advertising. He notes that due to the four-decade establishment of digital recording, there now exist professional studio practitioners who did not grow up with analogue equipment. [Read more…]

Contemporary Plugin Development #arp2016

Why Innovate When You Can Emulate? Exploring Contemporary Plugin
Development And Potential Innovation

Andrew Bourbon

cla-2a-compressor-limiterABSTRACT: As software driven approaches to mixing audio have become increasingly prevalent there has been a continuous improvement in quality in these digital mixing tools. Mix workflow in the box has developed through the established workflow presented by a traditional mixer, with the DAW offering a combination of the tape machine and the routing and processing matrix to the end user. One of the most common categories of plugin is represented by emulation, with classic hardware modeled often to component level by developers looking to create devices as measurably close as possible to a hardware reference.
The second category of contemporary plug-in development is based around tools, which rather than focusing on copying an established tool instead are targeting specific mix elements or sonic signatures. Some companies such as Waves have built on the reputations of mix engineers, offering users an insight into their sounds through named plugins. The CLA Signature Series and the Tony Maserati Signature Series are two such collections based around element specific processors. The CLA collection offers processing around commonly understood mix processes, with the Maserati drums instead featuring more descriptive parameters such as thump and snap.
The third category of plugin development incorporates plugins which rather than basing their approach on existing hardware tools or established mix practice are looking to incorporate new approaches to mix processing.
In this paper I am looking to analyse current developments, looking at these categories and how innovation can be incorporated into new mix tools. Emulation of tools leads to a mix economy based around knowledge of the tools and the re-creation of existing mix practice. New tools offer a unique opportunity, with direct access to the characteristics of sound. Through analyzing existing tools it is possible to understand the important characteristics, incorporating these into new contemporary mix processors.

Today’s presentation was inspired, Andrew says, by a conversation he had with the head of an [unnamed] Pro Audio company, who stated that he was looking to develop more mass-market hardware products with fewer features in a ‘race to the bottom’. Andrew’s disappointment with this conversation has led him to investigate categories of plugins.

[Read more…]