THORLEY, MARK (Coventry University)
Crowd funding and its potential to create an alternative culture of production
[abstract] The field of cultural production has often included reference to those who stand between the producer and their audience. Whether referred to as gatekeepers by Paul Hirsch (1972), or cultural intermediaries by Pierre Bourdieu (1984), their role in deciding what the audience gets to experience has been discussed at length. Frequently, there is reference to the filtering function which they perform, which, in recorded music terms, dictates what gets recorded, how it is recorded and produced, what gets released, what gets promoted, and what gets dropped. Even in the music press, cultural intermediaries in the form of A&R personnel and record company executives receive criticism for their decision making whether for dropping recording artists before they are allowed to develop, or signing artists with grossly inflated advances only to see them walk through the door soon after.