PME & McDonalization #apme2018

Popular Music Education as an antidote to McDonaldization

John Kratus, Professor Emeritus of Music Education, Michigan State University.

John begins with an overview of the concept of McDonaldization (Ritter 1993) – defined as a rational process combining efficiency, calculability, predictability and control, starting with McDonalds itself, and then extending the metaphor towards the ‘template’ that he suggests represents typical K-12 music curricula in the USA.

He cites Ritter “people are the greatest threat to predictability” and suggests that McDonaldized curricula need to suppress students’ agency.

[Read more…]

Popular Music Education… #apme

Advocating for Popular Music Education – where do we go from here?

Steve Holley, Music educator

Steve begins with an overview of US music education generally, including high schools and universities, asking ‘why adapt now?’ and describing a necessary journey toward curricular adaptation. He takes us back to the mid-20thC innovators (USC, Miami, Berklee) who ‘took a chance on jazz’, and observes that the music education community thought they were crazy. Within 50 years of those early adopters, jazz in music schools had become mainstream. Steve believes that popular music education today is where jazz music education was in the 1950s, and predicts a similar trickle-down effect in future years, giving examples of schools where this is already starting to happen.

(Some of these ideas are explored in Steve’s recent NafME blog posts.

Steve’s overview of PME elements – a kind of manifesto for the opportunities he suggests institutions now have.

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The Art of Listening To Songs #apme2018

Randy Klein, songwriter and SongU coach.

Randy introduces himself and talks briefly about his work in music education, including his publications, talks, and his experience of listening to other songwriters’ work over many years. Today he’s sharing with us the structure of his 16-week songwriting course, and he begins with the philosophy of definition i.e. the question ‘what is a song?’. He suggests that most technical descriptions of a song fall short of the mark of describing its subjective effects on listeners, noting how difficult this intangible would be to achieve. He provides a traditional melody-lyric-harmony definition of a song (i.e. omitting the Sound Recording or arrangement), and then asks the potential student question “If [a song is too intangible to hold], then how can I learn about it?”.

To the great amusement of the audience, Randy now talks us (literally, talks us) through the whole of the lyric to James Brown’s ‘I Got You’, demonstrating that it’s clearly a love song. He now separates the [love] song from the arrangement, describing the horn lick and Brown’s vocal as ‘ear candy’, building on the core lyric’s emotional intent.

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Designing a BA in Popular Music #apme2018

Evan Tobias, Arizona State University

Evan begins by describing the program beginning with a ‘chicken and egg’ situation in his institution. A committee was formed to figure out how to launch a popular music degree – but no-one on the committee had a popular music background. The committee pushed ahead, based on the institutional promise from ASU that faculty would be hired when the decision had been made to launch.

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Teaching Song Production Analysis #apme2018

Misty Jones, Middle Tennessee State University

Practical Production Analysis: Helping Students Produce Competitive Songs

Misty opens by describing her particular students as ‘in the box’ producers – that is to say, they create the entire sound recording in a Digital Audio Workstation. The problem she’s trying to solve is this: the students’ recordings are just not ready yet [for the commercial marketplace]. So today, she will be sharing her approach to helping students to make their song recordings competitive, in the genre they want to produce in.

The approach starts with the assumption that students ‘have their chops down’ – that is, they can write melodies & lyrics, understand harmony, and can program beats. With this out of the way, the students are asked to work on these four areas:

  • Form/Arrangement
  • Instrumentation
  • Texture Variation
  • Production Techniques

[Read more…]

Musicality and Creativity in Curriculum

‘Keeping Musicality and Creativity at the Heart of Curriculum and Assessment’

Presenter: Matthew Cossey (ICA Nexus / University of West London)

Matthew opens with a discussion of the role of curriculum in popular music education, noting that the skills musicians gain in Higher Ed are arguably much more important than the qualification. Like the industry, he says, we must be ruthless in prioritizing meaningful musical career skills, rather than focusing on those elements that are the easiest to teach, or have heavily established pedagogies. [Read more…]

Association for Popular Music Education #apme #songwriting

Conference roomI’m in Nashville, at the #apme conference, hosted by Middle Tennessee State University. Popular Music Education is still a relatively young field, at least in terms of having its own conference (launched ~10 years ago) and journal (launched last year). More about AMPE at popularmusiceducation.org. Conference schedule here.

Coming from Berklee, perhaps I’ve become too comfortable with the idea that everyone talks about popular music pedagogy all the time. A lot of colleagues here are from institutions that have a long history of classical music education, but have only recently launched popular music programs. They are often seen as mavericks in their schools, and are viewed with some suspicion by more traditional teachers and departments. So there’s a palpable sense of community here, and even during this first morning of day 1 I’ve frequently overheard the phrase: “I’ve finally found my people!”.

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