Davey will be discussing songwriter identity in the context of optimal distinctiveness theory, and uses this to frame some popular music within the known teen phenomenon of ‘I loved [that band] before they were famous’. He uses the famous example of iMacs that looked like furniture – the novel and the familiar are balanced to create consumer need.
Popular music is perceived to come out of ‘scenes’ – genres, fashions and subcultures – and necessarily has different audiences, who in turn require identity, categorisation and distinctiveness (Zuckerman 2014).
In Davey’s auto-ethnographical research, he has created 4 albums over 8 years; 2 of these gained traction; 2 faded away. He analyses each project according to its distinctiveness, genre, novelty, conformity etc (via the above ODT framework).
We now hear ‘Memory is a Weapon’ (CousteauX, 2017), from Davey’s reboot of his turn-of-the-century band Cousteau. The journalistic feedback and reviews triangulate the product’s perceived distinctiveness. Assimilation (conformity to expectation) is contrasted with Differentiation (challenge to expectation) – for example, the torch singer persona of Cousteau’s work becoming the rogue-ish character of the CousteuX reboot. This is in the lyric mode of address (first person, reflective, confessional). Most of the rest of the album is in the dramatic mode of address (quasi-second person – addressing the audience as if they were present or speaking to somebody else positioning the audience as witness).
The journalistic responses agreed with the intent, reliably highlighting words such as ‘dark’ and ‘brooding’ etc.
Case study #2 is Davey’s co-writer reboot of Carl Barât – an intended record-company reboot of the ex-Libertine with a more mature, darker sound. We hear a selection of songs, including “Run With The Boys”:
The journalistic gatekeepers provided mixed reviews – many broadsheets loved it, and others saw it as schmaltzy and inauthentic. The following album (which was more punk influenced) was more successful with fans and press alike. It came from a different aesthetic (equally intentional) – collective pronouns, punk sound, higher tempos, and more anti-establishment. We hear “A Storm Is Coming” and Davey also makes reference to the Moore/Barât co-write “Beginning To See” which was written with this aesthetic in mind.
Davey implies that the second (album) iteration of the Barât collaboration was the point of ‘optimal distinctiveness’. He maps the ODT concepts to the original artist, their fans, and the public reception of new works.
ABSTRACT: A commercial pop music production is rarely the result of a single individual and pop music producers and songwriters are often part of a larger creative collective (Hennion, 1990) in creating a musical product. A team leader typically manages this group activity. That team leader requires an appropriate level of cultural, symbolic and economic capital (Bourdieu, 1984) so they can effectively evaluate the contributions of the rest of the team and guide the project towards commercial success (Thompson & Harding, 2017). This study explores the role of the team leader within the creative production workflow of pop songwriting and production since the 1990s and investigates the ways in which pop songwriting and production teams work within a creative system of pop-music making. Building upon previous studies in this area (Harding and Thompson 2017) the ‘Service Model’ flow system is illustrated with distinct linear stages that include the processes of pop songwriting, pop vocal recording, post vocal production and then mixing. However, within each of these production stages the ‘highly nonlinear dynamics’ (Capra and Luisi, 2014) of the creative system (Csikszentmihalyi; 1988, 1999) can be viewed in action as the team work together to make the pop record. Drawing upon a series of interviews and data gathered during a Practice Based Enquiry (PBE) conducted at Westerdals University in Oslo, this paper presents the pop music ‘Service Model’. Importantly, the model underlines the value of the collective (rather than individual) in the commercial pop songwriting and production process.
Franco Fabbri, University of Milan and Conservatorio ‘A.Boito’, Parma
I’m in Huddersfield!
Dr Brandoff opens with two vignettes; one where he describes a time of personal social frustration where he wanted to punch a wall (but played some classical piano instead – he demos it live!). His second example is a patient case (see slide).
